Bodo Antonic grew up as a German-Austrian-Croatian Persian and in a plurality of cultures. Versed in changing the perspective, he throws a professional and private view of cultural rules of the game, norms and dogmas. From the beginning of his life, he was instructed to preserve his childish curiosity and to scrutinize things consistently but appreciatively. “Be passionate in your curiosity, burn for the new, but be Prussian-disciplined in thinking,” was the mantra of his mother. Today, he likes to take a look behind the economic horizon and the boundaries of company-internal culture and language. Where simple truths and unquestioned gray theories fail, he likes to be and move.